Thoughts · Top Ten List

Ten Things You Need to Know About Virtual Book Tours…seriously!

10 Things You Need to Know About Virtual Book Tours


By Dorothy Thompson, CEO & Founder of Pump Up Your Book

By now, most authors know what virtual book tours are or at least
have heard of them.  They’re that wonderful marketing tool that should
be a must have in every new book’s campaign.  With each new book I
write, I’m making a game plan before the book is even published and a
virtual book tour is the first promotional venue on that list.
While most of us know what they are, there are still a few new
authors who might have heard of them but have no idea what they
involve.  I give you my top 10 things you need to know about virtual
book tours so that you will know what to expect.

  1. Virtual book tours are the BEST way to get the MOST online exposure for your book.
    Not only are you presenting your book and yourself to thousands of
    people, all of your interviews, guest posts and reviews are
    archived which means months down the road, you’re still selling
    your book because of that one tour.
  2. Virtual book tours ARE a lot of work. Not only are
    you searching for the perfect blogs to host you, you are acting as
    the middle man between you and the blogger unless you are using a
    paid service such as Pump Up Your Book who will do all the work for
    you.  Even if you do sign up with Pump Up Your Book, there is
    still lots of work to do completing assignments – filling out
    interviews and writing guest posts unless you choose an all review
    tour.  Even though it requires a little bit of your time to fill
    out interviews and write guest posts, it’s well worth it.
  3. You will learn more about your book than you ever did.
    I had an author tell me that through the interviews and guest
    posts she had to complete, she never learned so much about her book
    which caught her off guard.  Now when she is interviewed on
    radio shows and makes television appearances, she is better prepared.
  4. Virtual book tours will build up your author platform.
    No matter if you’re a fiction author or a nonfiction author,
    virtual book tours will build up your author platform using your
    key search words.
  5. Your reviews are guaranteed. Offline publicists
    while they mean well do it all wrong.  They query a book
    blogger, make arrangements to send the book, then that’s where it
    stops.  The review is not a guaranteed thing.  The reviewer can
    post the review anytime they see fit.  With virtual book
    tours, your review is guaranteed on a certain date unless the
    reviewer jumps ship which rarely happens.  I had an author tell me
    she signed up with an offline publicist who sent out many books and
    only one or two reviewers actually came through for them.  That
    was money loss for the author.  Books don’t come cheap these
    days so coming up with a date you and the reviewer can agree upon
    guarantees that review will be a given thing.
  6. Many reviewers now take ebooks which save you money.
    Thank goodness someone was smart enough to invent a device that
    automatically loads a book in a few seconds (no waiting to go to
    the book store anymore my friend) and makes it fun to read.
    When Amazon lowered their price of the Kindle, sales soared and
    book lovers started talking about getting one.  What that means is that
    it opened up a wonderful way to get these books to the book
    reviewers quickly and less expensively.  Have you noticed how
    much books are and how much it takes to ship them?  Not saying all
    reviewers will take ebooks, but as time goes on, most will have an
    e-reader and, as a matter of fact, will prefer an ebook.
  7. More website hits, more blog hits, more Twitter hits and more Facebook Fan Page hits. All authors should have a website or blog and accounts at Twitter and Facebook.  No matter if you think they’re all a waste of time.  A virtual book tour will definitely give you more hits at all places as long as your links are in your bio.
  8. Going on a virtual book tour raises your Alexa rankings.
    What is Alexa?  Alexa measures how well you are doing in the
    search engines.  By going on a virtual book tour, and including
    interviews and guest posts during that tour, your website and blog
    links are included in every bio (or should be!).  Those are
    incoming links which Alexa uses to measure your ranking.  The more
    your website or blog link shows up on other sites, the more
    valuable your site is to them and thus, your rankings soar.
  9. You will learn how to sell your book through media exposure.
    Not all authors take advantage of their interviews and guest posts
    by gearing them toward their audience, thus luring them to their
    book and/or website/blog.  I’ve had many authors on tour and
    the ones who really take the time to make their interviews and
    guest posts effective selling tools are the ones who profit the most.
    The key thing here is to make your audience curious.  One liners in
    the case of interviews may not cut it.  Of course there are
    only so many ways you can answer “What’s your book about?” but take
    your time and get your audience’s curiosity peaked so that they do
    make your way over to your website or your book’s buying link.
  10. Virtual book tours teach you how to connect well with others.
    There is no better way to learn how to network.  All these
    wonderful book bloggers who agree to host you are your new friends
    in your extended network and they will be there for you the next
    time you have a book to promote (unless they completely hated it of
    course).  You’ll also learn how to use the social networks
    effectively as you study how to get people over to your stops by
    persuasive wording.  Remember to talk to your audience, not at

There you have it.  10 reasons I feel you need to know about virtual
book tours in a nutshell.  If you have a tour coordinator as opposed to
setting one up yourself, she will walk you through it so that it will be
a fun experience for all.  Your book will thank you for it.

Dorothy Thompson is CEO/Founder of Pump Up Your Book, an award-winning public relations company specializing in online book
publicity.  You can visit her website at or follow her on Twitter at and Facebook at

So what do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.